Chicago-based researcher designs and conducts qualitative and quantitative studies using a mix of traditional and innovative methodologies. She is a former research director at the Boston Consulting Group and earned her Ph.D. in Psychology from Yale University. She and David Evans have collaborated on over 40 research studies since 2004.

Charlotte, NC-based researcher specializes in obtaining in-depth qualitative insights to support decision-making for clients in B2B markets. Her "hybrid" methodology is particularly effective at leveraging a small targeted sample to draw strong conclusions with high confidence in the results. She earned her MBA at Harvard Business School.

Founder of a research-based marketing consultancy based in Boston, this seasoned consulting partner has 30 years of experience advising senior corporate executives on a full range of marketing issues and initiatives. He has chaired conferences for the American Marketing Assn. and taught at MIT's Sloan School and Boston University. Earlier in their careers, David Evans was a senior associate in the marketing strategy practice he led at Mercer Management Consulting (now Oliver Wyman).

Chicago-based consultancy specializes in rigorous data analysis to answer questions and solve problems related to marketing and sales performance. Firm has extensive background working for CPG companies and retailers to conduct detailed sales analyses, measure test market results, and develop detailed financial models and forecasting tools.