Evmark Partners, Inc.

Case Studies

The following case examples provide perspective on how Evmark Partners has helped clients address their key marketing challenges and grow their business.

Please contact us to learn more about our experience, or to discuss how we can help your company grow through improved marketing effectiveness and/or pursuit of specific opportunities.

Regional Commercial Construction Company
Challenge:
A regional construction company ($150 million sales) recognized stronger marketing strategy and capabilities will be required to achieve their long-term sales objectives. Evmark Partners was retained to increase the marketing effectiveness of this sales & operations-focused organization.

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Category-leading Furniture Manufacturer
Challenge:
A furniture company ($300 million sales) that became the category leader as a domestic manufacturer needed to develop and test alternative go-to-market strategies after adopting a 100% import business model. Evmark Partners, in partnership with a leading retail design firm, was engaged to develop an innovative retail store concept to generate incremental sales in the client’s core product segment.

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Fortune 500 Industrial Cleaning Products
Challenge:
A division of a Fortune 500 B2B company that develops and markets commercial cleaning products and services created an Innovations Team to improve the effectiveness of its new product development process. Evmark Partners assisted the new team by creating a cost-effective process to acquire end-user customer input to screen and refine new product concepts early in the development process.

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Evmark Partners’ case studies demonstrate our ability to assist clients in consumer and B2B markets.

News and Notes

Recent articles and other items of interest

Evmark Partners’ client wins prestigious innovation award…And we helped! (Jul 23, 2010)

David Evans joins Kindermusik International Board of Directors (Dec 04, 2009)

Actions	Conducted customer research and competitive assessment to identify positioning opportunities for revitalized brand strategy Communicated new positioning in company-wide meeting Led website development initiative and developed all messaging and content Created proprietary service branding concept to further differentiate client from competition Developed and led successful implementation of annual marketing plans
Partners	Evmark Partners led a search to select a web development partner for the client
Results	Organization is aligned in support of new marketing direction Geographic expansion underway, and is being supported by focused communication strategy, plans, and tactics Client’s new website has been launched to promote its differentiated positioning; site will be the platform for search engine marketing and CRM lead-generation strategies Target marketing plans and tactics to penetrate high potential vertical markets will be implemented in 2009

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Actions	Multi-phase project encompassed market analysis to define the opportunity through concept development and preliminary financial models for the new retail concept. Highlights include: Conducted in-depth market analysis to determine the highest-potential growth segment among the client’s product categories. Led in-person “shop-along” research to identify unmet needs among category shoppers Directed branding and positioning development for new store concept Led qualitative consumer research to validate and refine alternative retail concepts Developed business plan proposal and led presentations to client’s major retail partners
Partners	Leading retail design firm that develops imaginative store designs for specialty retailers around the world Qualitative market research specialist with expertise in understanding buyer behavior and determinants of customer loyalty
Results	“Top-to-top” presentations are underway with the client’s retail partners to finalize locations and format for a 2009 market test.

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Actions	Developed and implemented nontraditional on-site customer research methodology using consumer “ethnographic” research principles Acquired multi-level, end-user perspectives on two new product concepts at key juncture in development process
Partners	None
Results	Client has adopted end-user customer research methodology as standard phase in its product innovation process Based on the research findings, the client redeployed its marketing and R&D resources to accelerate commercialization of one of the new product concepts. The client’s new customer-centric innovation process was featured as a “marketing best practice” at its company-wide marketing conference.

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