How We Can Help
“Transitional CMO”
The "Transitional CMO" service is designed for two types of organizations:
I. Companies with a gap in their internal senior marketing expertise, that seek
hands-on leadership for key growth initiatives
II. Businesses that have been sales- or operations-driven, that seek a
cost-effective, low-risk way to make the transition to becoming "market-driven"
As the Transitional CMO, we apply our 20+ years of corporate marketing leadership experience to help lead a client’s strategic growth initiatives, while the client’s internal team remains focused on running the day-to-day business. These strategic growth initiatives have included:
- Developing/validating/launching new products or services
- Creating and testing an alternative go-to-market strategy
- Strengthening brand positioning and developing the marketing
communications platform - Conducting an analytical "deep drive" to help develop, support, or assess a
new business strategy
The role is “transitional” because by design, it helps the client effect a significant change in the way it handles the marketing function, or accelerates its pursuit of a new venture. The duration is only as long as required for the company to achieve the planned transition.
Transitional CMO Service Overview
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News and Notes
Recent articles and other items of interest
Based on a recent article in The Economist, the Evmark Partners Business Model is on-trend (Jun 09, 2011)
Evmark Partners’ client wins prestigious innovation award for 2nd consecutive year… And we helped again! (May 25, 2011)
David Evans joins Kindermusik International Board of Directors (Dec 04, 2009)