How We Can Help

 

“Transitional CMO”

For companies with limited senior marketing expertise on-staff, and particularly organizations that have been sales- or operations-driven, our Transitional CMO (Chief Marketing Officer) service offers a cost-effective, low-risk way to make the transition to become “market-driven.” As the Transitional CMO, we focus our corporate marketing expertise on leading a client’s strategic growth initiatives, while the client’s internal team remains focused on running the day-to-day business. These strategic growth initiatives could include:

  • Developing/validating/launching new products or services
  • Creating and testing an alternative go-to-market strategy
  • Strengthening brand positioning and developing the marketing communications platform

The role is “transitional” because it is designed to help the client effect a significant change in the way it handles the marketing function. The duration is only as long as required for the company to achieve the planned transition.

 

Transitional CMO Service Overview

Client Transition

Types of Clients

Transitional CMO
Role

Client
Benefits

From

To

No or little formal marketing expertise and/or dedicated resources

Become capable, effective marketers










  • B2B
  • Emerging, sales-driven consumer cos.

No CMO; little internal strategic marketing expertise

Full-time CMO and upgraded marketing function
  • High growth consumer cos.
  • Trade-focused consumer products

Today’s business model

Adopting new or modified go-to-market strategy
  • Cos. in industries undergoing major change
    (e.g., furniture)
  • Market leaders looking to stay ahead

 

 

News and Notes

Recent articles and other items of interest

Evmark Partners’ client wins prestigious innovation award…And we helped! (Jul 23, 2010)

David Evans joins Kindermusik International Board of Directors (Dec 04, 2009)