Evmark Partners’ client wins prestigious innovation award…And we helped!
Early-stage, new product concept testing by Evmark Partners identified strong potential demand among client’s target customers. In addition, insights gained in this study shaped the final product design, value proposition, and key selling message.
Based on Evmark Partners’ customer insights, the client’s innovation team successfully fast-tracked the new product development and commercialization process. Product roll-out is now underway in the USA and in major international markets. Our client was recently awarded the National Restaurant Association’s 2010 Kitchen Innovations Award, recognizing “the most groundbreaking equipment on the global foodservice market.” Click for more information… http://tinyurl.com/scrubngo
Tags: client, consumer insights, Evmark Partners, innovation, marketing, new products, voice of the customer