News and Notes

In a recent article on trends in the global management consulting industry, The Economist observes that “clients are becoming more picky.”  As a result, clients are rejecting the traditional consulting model with teams of junior consultants and just a few senior partners.   “Instead they are asking for fewer and better consultants and setting them to work alongside their own staff.”  Good news – this has been the Evmark Partners approach since Day 1!

The article concludes by observing that “clients can bypass the big names and hire consultancies like [UK-based firm] that packages teams of experienced independent consultants. “  Again, this is precisely the Evmark Partners model! As needed, we staff each client engagement with affiliated consultants who have the specialized expertise and experience required for the assignment.   Based on our 100% client repeat rate in 2010, our clients must agree.

Click here to read the article… http://tinyurl.com/3z77bjt

For the second year in a row, our client, the global leader in commercial cleaning products, was awarded a National Restaurant Association  Kitchen Innovations (KI) Award during the 2011 NRA show in Chicago.   Evmark Partners’ late-stage concept testing provided detailed insights that informed the final value proposition, marketing message, and sales strategy for this award-winning new product.  Click for more information on the 2011 KI Award… http://tinyurl.com/Ecolab2011

Contact us to learn how Evmark Partners can apply its extensive B2C and B2B marketing experience to help your company formulate successful innovation strategies and commercialize its highest potential opportunities.

David Evans, president of Evmark Partners, has joined the Board of Directors of Kindermusik International, the market leader in music-based learning programs for children, ages newborn to seven. Kindermusik classes are delivered in 66 countries by 4,500 licensed Kindermusik educators.

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