NO. We are a marketing consultancy that helps clients grow by focusing on longer-term strategic initiatives. Some clients maintain existing agency relationships to satisfy their ongoing marketing communications and sales support needs, while engaging Evmark Partners to consult on specific growth initiatives.

In general there are major differences between Evmark Partners and the typical advertising agency’s services and approach.

Evmark Partners	Advertising Agency
Longer-term strategic perspective	Short-term executional focus
Client teams staffed exclusively with experienced, senior-level corporate marketers	Staffing includes large proportion of junior-level staffers
Broad marketing expertise, augmented by specialized partners who are added to project teams, as needed	Expertise may be limited to specific marketing communication areas, depending on the agency
Limited duration assignments	On-going relationships; often retainer or contract-based

As an extension of our client’s internal marketing organization, Evmark Partners plays several roles with agencies and marketing services partners. Depending on each client’s specific needs, we add value in the following ways:

• Collaborative partner consulting with your agencies when strategic growth initiatives, such as new products, reach the execution stage
• Project manager directing agencies in support of the client’s growth initiatives (e.g., website development, public relations, advertising, or in-store communications)
• Search consultant selecting new agency partners that have the capabilities and approach best suited to help the client build its business

We are capable of serving clients regardless where they are based. We have clients based near our North Carolina headquarters, and others as far away as California.

We are equipped to serve clients across a range of consumer and B2B categories. In addition to the broad corporate marketing experience David Evans brings to each assignment, our clients benefit from the expertise of the marketing specialists who staff our project teams as needed. These specialists are often selected based on their past experience in the client’s industry.

See David Evans’ profile or contact us for more information.

Most of our clients are “midsize” businesses (generally with $50 to $500 million in annual sales), both stand-alone and divisions of Fortune 500 companies. We use this range as a guideline, recognizing that the more important determinant of a strong fit for Evmark Partners is a client who firmly believes:

• Innovation and change are required for their business to grow
• Additional high-level marketing capacity or capabilities are required to achieve the company’s growth potential

The Transitional CMO (Chief Marketing Officer) service offered by Evmark Partners provides important benefits to companies planning to hire a senior marketing executive, particularly if the CMO position is new or upgraded.

• Sustain growth momentum on the business, by addressing strategic opportunities and challenges during the 3 to 6 months required to hire the new CMO.
• Expedite the new CMO’s on-boarding process
• Reduce the risk of a costly CMO “hiring mistake”

Evmark Partners’ Transitional CMO service is a cost-effective way for companies to pursue strategic growth opportunities without diverting their existing marketing staff from the day-to-day business, or incurring the expense of expanding your full-time staff. Specific benefits include:

• Experienced senior-level corporate marketer focused on your high potential growth opportunities
• Specialized marketing experts available to be added to the Evmark Partners team, as needed
• Clear definition of future resource requirements to implement the new strategic direction, upon completion of the Evmark Partners assignment

We charge for our services in one of three ways, depending on what works best for the client:

• Project fee – when the scope of work and required deliverables can be clearly defined in advance
• Monthly retainer - recommended for Transitional CMO assignments with multiple concurrent initiatives
• Daily rates – appropriate for short-duration consulting or “outside expert” assignments